Shiroi Koibito Park, one of Sapporo’s most reliably popular attractions, reopened after a major renewal on 30 July 2026. Riding the recovery in inbound tourism and rising domestic travel numbers, the park has evolved from a straightforward factory-tour facility into a full sensory, immersive theme park experience. New projection-mapping exhibits and freshly designed staff uniforms by Yosuke Aizawa — creative director of Hokkaido Consadole Sapporo football club — are just some of the changes. If you’ve been before and are wondering what’s different now, whether it still works as a rainy-day or family activity, and what the new admission price looks like, here’s everything you need for your next Sapporo trip.
A fully immersive new area: “Shiroi Koibito Big Box”
The headline addition is a brand-new area called “Shiroi Koibito Big Box” — designed to make you feel like you’ve stepped inside one of the park’s famous white chocolate cookie tins. Built around the theme “under a sweet spell, inside a tin full of happiness,” it’s built around three interactive installations.
Turn a large handle and touch the cookie-shaped panels on the wall, and each one layers a new sound into the music — the “Shiroi Koibito Paku-Paku Keyboard” is a sound-based installation that works for kids and adults alike.
At the “Shiroi Koibito Drawing Lounge,” whatever you draw or write gets projected onto the walls as part of a shared, animated artwork.
And at the “Shiroi Koibito Snow Magic Terrace,” reach out and touch a falling snowflake and watch it transform into a Shiroi Koibito cookie — this whole new wing is packed with the kind of playful details that keep both kids and adults hooked.
The factory tour got an upgrade too: “Shiroi Koibito Factory”
The original production-line viewing area has been reborn as “Shiroi Koibito Factory.” Rather than just watching through glass, the new exhibits engage touch, sound and taste alongside sight.
Wall displays walk you through the entire manufacturing process, from raw ingredients to shipping, and a new hands-on exhibit teaches visitors how to judge the “correct” toasted colour on a Shiroi Koibito cookie.
With so much to do indoors, Shiroi Koibito Park has become an even stronger option for escaping unpredictable Hokkaido weather — a genuinely useful rainy-day or snowy-day plan B for any Sapporo itinerary.
Admission now comes with an extra perk, too: scan your ticket’s QR code at the “Shiroi Koibito Present Station” and the “Little White Elf” character character will hand you a small two-cookie box of Shiroi Koibito — a nice built-in souvenir that adds a bit more value to the visit.
New uniforms designed by Yosuke Aizawa also turn heads
Ahead of the renewal, staff uniforms were also redesigned, debuting on 15 July 2026. The designer is Yosuke Aizawa, creative director of the football club Hokkaido Consadole Sapporo, who works both in Japan and internationally.
The new uniform uses an original tartan check pattern inspired by the Shiroi Koibito cookie itself, striking a balance between the elegance that suits the park’s British-style architecture and the approachable, playful feel of a theme park. It was also designed with staff comfort and inclusivity in mind — keep an eye out for staff dressed in this “confectionery check” pattern on your visit.
Getting to Shiroi Koibito Park, and the new admission price
Shiroi Koibito Park is about a 7-minute walk from Exit 2 of Miyanosawa Station on the Sapporo Municipal Subway’s Tozai Line. From Sapporo Station, take the Nanboku Line to Odori Station, transfer to the Tozai Line, and you’ll reach Miyanosawa in around 16 minutes total.
Alongside the renewal, admission prices changed on 30 July 2026 and have held steady since: ¥1,200 (yen) for adults (high school age and up), ¥600 (yen) for ages 4 through junior high school, and free for children 3 and under. There’s also an annual pass, worth considering if you expect to visit more than twice in a year — though it’s currently sold exclusively through the park’s official app.
The Sapporo Municipal Subway is a city-run system, separate from JR — so a Japan Rail Pass won’t cover the Nanboku or Tozai Line legs of this trip. A single fare or a Sapporo subway/bus day pass will get you there instead; check current fares on the Sapporo City Transportation Bureau’s website.
Shiroi Koibito Park has long been a Sapporo staple, and it clearly has no intention of standing still. Whether it’s your first visit or your fifth, the new “magic” here should genuinely surprise you. This summer, treat yourself to a sweet and slightly surreal afternoon at Japan’s freshly reinvented confectionery theme park — it’s well worth building into your next Sapporo itinerary.
(Images: Ishiya Co., Ltd.)
Railway Channel Editorial Team
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